BuzzBallz | Memory Motel

For Fourth of July weekend, Sazerac made a bold entrance into the Hamptons with a full BuzzBallz takeover of the iconic Memory Motel in Montauk. Reimagined as the “BuzzBallz Motel,” the three-day activation featured curated programming including a comedy set by Jeremy Piven and a live performance by Chet Faker. From custom signage and a branded DJ booth to disco moments and bespoke drinkware, every detail brought the BuzzBallz aesthetic to life, capturing attention and amplifying brand presence in one of summer’s most high-profile settings