Man City x Etihad | Puma Block Party
Year
2024
Location
Rockefeller Center
Client
CAA, Etihad, Manchester City FC
Role
3D Desinger
Year
2024
Location
Rockefeller Center
Client
CAA, Etihad, Manchester City FC
Role
3D Desinger
Year
2024
Location
Rockefeller Center
Client
CAA, Etihad, Manchester City FC
Role
3D Desinger
At the Puma Block Party in Rockefeller Center, Etihad Airways — presenting sponsor of Manchester City FC — invited fans to explore its global destinations through two immersive activations: the Header Experience and the Gateway Experience. Using LED displays, Unreal Engine, and interactive gameplay, the experience merged sport, travel, and technology into a bold brand moment in the heart of New York City.
At the Puma Block Party in Rockefeller Center, Etihad Airways — presenting sponsor of Manchester City FC — invited fans to explore its global destinations through two immersive activations: the Header Experience and the Gateway Experience. Using LED displays, Unreal Engine, and interactive gameplay, the experience merged sport, travel, and technology into a bold brand moment in the heart of New York City.
At the Puma Block Party in Rockefeller Center, Etihad Airways — presenting sponsor of Manchester City FC — invited fans to explore its global destinations through two immersive activations: the Header Experience and the Gateway Experience. Using LED displays, Unreal Engine, and interactive gameplay, the experience merged sport, travel, and technology into a bold brand moment in the heart of New York City.
