Man City x Etihad | Puma Block Party

At the Puma Block Party in Rockefeller Center, Etihad Airways — presenting sponsor of Manchester City FC — invited fans to explore its global destinations through two immersive activations: the Header Experience and the Gateway Experience. Using LED displays, Unreal Engine, and interactive gameplay, the experience merged sport, travel, and technology into a bold brand moment in the heart of New York City.